“Don’t sell yourself short. No one will value you. Set a fair price for you, your product and services, whatever it is that you have to offer. Most of us set way too low a price. Put it a little higher than you would normally be inclined to do. The worst that can happen is someone will come along and steal it.” ― John Kremer
I was meditating over some events around me and I discovered that every one of us is in the business of selling, whether you like it or not you have a particular product or service you are projecting to the world. The ability to effectively market your product will determine if you are going to be a success or failure. Each one of us has a particular product that is being paid for presently; maybe it’s your skill, talent, gift, expertise, knowledge, advise, inspiration, encouragement or personality.
What lesson can we pick from the life of this great football manager Jose Mourinho? He is one coach that is not afraid of selling himself, like him or not he will tell you that he is the best coach around and his players are the best in the world. My question is, how do you see yourself, how do you see you skill, how do see the innate talent that God gave you? You are like a business owner and your expertise and knowledge in a particular area is the product or services you are rendering.
At every time Jose Mourinho gets to the big stage he always come up with an introduction that will not only force you to reckon with him but also give you something to look forward to. He once declared that “in football there is a god, after God it is me”. In the business world, this is called ‘Elevator Pitch’. An “Elevator Pitch” is a concise, carefully planned, and well-practiced description about yourself and your service that your mother should be able to understand in the time it would take to ride up an elevator. It is the basic introduction of who you are and what you are looking for. It will form the basis of your introductory message when networking, your opening statement in telephone contacts with potential clients, and the foundation of your “Tell me about yourself” answer in interviewing.
So as a marketer and seller of your product or as a business owner, how do you introduce yourself and your business? Are you “the special one”, the only one who can get the job done in time; are you the one with that “special ability and expertise” they’ve been looking for? Do you say “I will try to do something good” or “I will give you the best”? Guess what? Even people who can’t afford your services want the best. The way you sell yourself to prospective client matters so much that the value of your product/ services depends on it.
Don’t be afraid to introduce yourself as the best in your industry, look at your prospective client in the eyes and say “I will give you the best product/services”, be confident about yourself and the services you render. You might want to say to yourself am not really that good but remember success begins from the mind. Our brain has a way of adapting to the positive reinforcement that comes out of our mouth. It does not matter if you make error at first, infact Jose Mourinho never won the champions league with Chelsea Fc, but as soon as he got to Inter Milan he told the press men “give me 2 seasons I will win all the competitions”. Today we all saw what he did with his team-wining trophies as he has declared.
“The world has the habit of making room for the man whose actions show that he knows where he is going.” Napoleon Hill 1883-1970
Remember, if you don’t blow your trumpet nobody will blow it for you; it might just be there rusting away. Always know that whenever there is a setback, pick yourself up and get going, he doesn’t mean you are not the best; it’s only a reminder the you are human.